Customer Identity / CIAM

Sign-up, login, and identity for end users and customers.

18 vendors ·

Quick answer

What is Customer Identity / CIAM?

Short answer

CIAM platforms handle high-volume consumer or B2B login, registration, social sign-in, progressive profiling, and consent management.

Best for
Product, growth, and engineering teams building customer-facing apps or B2B SaaS platforms.
When to choose
Evaluate developer experience, B2B vs B2C fit, scale, social and enterprise SSO, fraud signals, and cost at your expected MAUs.
When not to choose
Skip Customer Identity / CIAM tooling if a broader IAM platform already covers your needs and you don't have category-specific requirements.
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Top vendors in Customer Identity / CIAM

Auth0 company logo
Auth0
FeaturedFree tierPasswordless

Auth0 is a developer-centric customer identity and access management (CIAM) platform offering authentication, authorization, and user management for web and mobile applications, now operating as Okta Customer Identity Cloud.

Clerk company logo
Clerk
FeaturedFree tierPasswordless

Clerk provides drop-in authentication UI components and a complete user management platform for React, Next.js, and modern web applications, including B2B organization management and enterprise SSO.

Okta company logo
Okta
FeaturedEnterprise quote

Okta is a leading cloud-native identity and access management platform offering SSO, MFA, lifecycle management, and identity governance for enterprise workforce and customer-facing applications.

Ping Identity company logo
Ping Identity
FeaturedEnterprise quote

Ping Identity provides enterprise IAM with advanced federation, financial-grade API security, and hybrid cloud/on-premises deployment options, commonly deployed in financial services, healthcare, and government.

WorkOS company logo
WorkOS
FeaturedFree tier

WorkOS provides a developer API for adding enterprise identity features — SSO, SCIM directory sync, audit logs, and admin portals — to B2B SaaS applications, enabling faster enterprise sales readiness.

Descope company logo
Descope
Free tierPasswordless

Descope provides a no-code/low-code authentication platform with a visual flow builder, enabling teams to design and deploy authentication journeys (passwordless, MFA, SSO) without writing authentication logic from scratch.

ForgeRock company logo
ForgeRock
Enterprise quoteEnterprise

Enterprise identity platform covering CIAM, workforce access, directory and identity governance, now part of Ping Identity.

Frontegg company logo
Frontegg
Free tier

Frontegg provides a full user management and authentication platform for B2B SaaS companies, including enterprise SSO, multi-tenancy, RBAC, audit logs, and self-service admin portals for end customers.

FusionAuth company logo
FusionAuth
Free tierEnterprise quotePasswordless

FusionAuth is a comprehensive authentication and user management platform offering flexible deployment (self-hosted, private cloud, or FusionAuth Cloud), developer-friendly APIs, and broad feature coverage including SSO, MFA, SAML, OIDC, and multi-tenancy.

Keycloak company logo
Keycloak
Free tier

Keycloak is the most widely deployed open source IAM platform, providing enterprise-grade SSO, MFA, SAML, OIDC, LDAP, and Kerberos support in a self-hosted, Apache 2.0 licensed package maintained by Red Hat.

LoginRadius company logo
LoginRadius
Free tierEnterprise

CIAM platform offering social login, SSO, MFA, consent and progressive profiling, oriented toward customer-facing apps.

Ory company logo
Ory
Open sourceFree tierEnterprise

Open source identity, authorization and zero trust stack (Kratos, Hydra, Keto, Oathkeeper) available self-hosted or as Ory Network SaaS.

Saviynt company logo
Saviynt
Enterprise quote

Saviynt is a cloud-native identity governance and administration platform combining IGA, privileged access management, and cloud infrastructure entitlement management (CIEM) in a single platform.

Stytch company logo
Stytch
Free tierPasswordless

Stytch is an API-first authentication platform offering passwordless authentication (magic links, OTPs, passkeys), session management, and B2B organization management with a clean, headless developer experience.

SuperTokens company logo
SuperTokens
Open sourceFree tierPasswordless

Open source auth library with prebuilt UI, session management and self-hosted or managed deployment options.

Thales OneWelcome company logo
Thales OneWelcome
Enterprise quoteEnterprise

CIAM platform from Thales (via the OneWelcome acquisition) focused on customer identity, consent and B2B / B2C use cases, with strong EU data residency.

Transmit Security company logo
Transmit Security
Enterprise quoteEnterprisePasswordless

Identity security platform focused on passwordless authentication, identity verification and fraud prevention for CIAM use cases.

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