Customer Identity / CIAM

Sign-up, login, and identity for end users and customers.

11 vendors · Last updated 5/30/2026

Quick answer

What is Customer Identity / CIAM?

Short answer

CIAM platforms handle high-volume consumer or B2B login, registration, social sign-in, progressive profiling, and consent management.

Best for
Product, growth, and engineering teams building customer-facing apps or B2B SaaS platforms.
When to choose
Evaluate developer experience, B2B vs B2C fit, scale, social and enterprise SSO, fraud signals, and cost at your expected MAUs.
When not to choose
Skip Customer Identity / CIAM tooling if a broader IAM platform already covers your needs and you don't have category-specific requirements.

Top vendors in Customer Identity / CIAM

Auth0 company logo
Auth0
FeaturedProprietary

Auth0 is a developer-centric customer identity and access management (CIAM) platform offering authentication, authorization, and user management for web and mobile applications, now operating as Okta Customer Identity Cloud.

Clerk company logo
Clerk
FeaturedProprietary

Clerk provides drop-in authentication UI components and a complete user management platform for React, Next.js, and modern web applications, including B2B organization management and enterprise SSO.

Okta company logo
Okta
FeaturedProprietary

Okta is a leading cloud-native identity and access management platform offering SSO, MFA, lifecycle management, and identity governance for enterprise workforce and customer-facing applications.

Ping Identity company logo
Ping Identity
FeaturedProprietary (ForgeRock has partial open source heritage)

Ping Identity provides enterprise IAM with advanced federation, financial-grade API security, and hybrid cloud/on-premises deployment options, commonly deployed in financial services, healthcare, and government.

WorkOS company logo
WorkOS
FeaturedProprietary

WorkOS provides a developer API for adding enterprise identity features — SSO, SCIM directory sync, audit logs, and admin portals — to B2B SaaS applications, enabling faster enterprise sales readiness.

Descope company logo
Descope
Proprietary

Descope provides a no-code/low-code authentication platform with a visual flow builder, enabling teams to design and deploy authentication journeys (passwordless, MFA, SSO) without writing authentication logic from scratch.

Frontegg company logo
Frontegg
Proprietary

Frontegg provides a full user management and authentication platform for B2B SaaS companies, including enterprise SSO, multi-tenancy, RBAC, audit logs, and self-service admin portals for end customers.

FusionAuth company logo
FusionAuth
Source-available (Community Edition); verify current license at fusionauth.io

FusionAuth is a comprehensive authentication and user management platform offering flexible deployment (self-hosted, private cloud, or FusionAuth Cloud), developer-friendly APIs, and broad feature coverage including SSO, MFA, SAML, OIDC, and multi-tenancy.

Keycloak company logo
Keycloak
Open source (Apache 2.0)

Keycloak is the most widely deployed open source IAM platform, providing enterprise-grade SSO, MFA, SAML, OIDC, LDAP, and Kerberos support in a self-hosted, Apache 2.0 licensed package maintained by Red Hat.

Saviynt company logo
Saviynt
Proprietary

Saviynt is a cloud-native identity governance and administration platform combining IGA, privileged access management, and cloud infrastructure entitlement management (CIEM) in a single platform.

Stytch company logo
Stytch
Proprietary

Stytch is an API-first authentication platform offering passwordless authentication (magic links, OTPs, passkeys), session management, and B2B organization management with a clean, headless developer experience.

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